![]() ![]() In the absence of data flowing freely in both directions, advisors are perpetually on the hunt for the most updated source of people’s addresses and other demographic information. Snappy Kraken, the MarTech innovator serving financial services professionals, today announced it has initiated two-way data synchronization from three of the industry’s top customer relationship management (CRM) providers – Redtail Technology, Wealthbox and Salesforce– saving advisors considerable time and hassle by offering one accurate source of information at their fingertips. “Having one central platform to activate, govern, and measure our cross-channel campaigns will make our marketing efforts more effective and scalable.These efficient, true integrations create a single source of accurate information “We already use Integrate for our content syndication and display advertising, and the ability to activate social campaigns would be a game changer,” said Anthony Mennie, marketing manager at LeadIQ. “Integrate’s platform is built for a cross-channel precision demand marketing approach by providing a single platform that makes it easier to activate, govern, and measure marketing campaigns across numerous channels, including social, digital advertising, in-person, and virtual events, and content syndication.” “In today’s B2B marketing, teams are faced with the challenge of creating personalised experiences for buyers in whatever channels that their buyers are exploring, making it critical for marketers to design campaigns with an omnichannel motion,” said Jeremy Bloom, co-founder and CEO of Integrate. Lead Enhance: Enhancement of leads records with firmographic data and business email.Integration with LinkedIn Lead Gen Forms: Connect LinkedIn Lead Gen Forms to Integrate’s Demand Acceleration Platform to validate and route leads with field mapping to marketing automation and CRM systems. ![]() Ad and campaign creation: A full service offering to create and launch LinkedIn ads to unify brand experience across digital and social channels.Account targeting: Upload target account lists and prioritise the accounts using buyer intent data to drive Precision Social campaigns on LinkedIn.Precision Social includes the following capabilities: Precision Social unifies reporting for LinkedIn ad campaigns with all other channels, It includes integrations with LinkedIn ads and Facebook Messenger and Lead Ads and allows B2B marketers to activate target account lists for social campaigns directly within the Demand Acceleration Platform, measure account-level performance, and enhance lead data by adding firmographic data and business emails sourced through Integrate data partnerships. Integrate’s new capabilities include interactive insights dashboards, campaign creation and workflow tools, as well as new features for account-based marketing and target account list optimisationĪdditionally, Precision Social lets users activate LinkedIn ad campaigns and route leads generated by LinkedIn Lead Gen Forms. Precision Social helps users activate target account lists in social, rounding out Integrate’s cross-channel activation offerings, which also include Precision Syndication, Precision Digital, and Precision Events.ĭata from these solutions are funnelled into a new cross-channel Insights experience in Integrate’s Demand Acceleration Platform, creating one centralised platform that brings together data from social, content syndication, digital ads, and in-person and virtual events. ![]() Integrate launched Precision Social and cross-channel Insights in its Demand Acceleration Platform.
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